Annual Meeting


Mark Your Calendar 

The 2020 WA Annual Meeting will take place January 25-28 at the award-winning Sandpearl Resort* in Clearwater Beach, Fla.

*Condé Nast Traveler 2019 Readers' Choice Award Recipient - Top 30 Resorts in Florida


We can't wait to see you January 25-28 in Clearwater Beach! Online registration is now closed. Contact us at (312) 224-2574 with any questions.


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Saturday, January 25
5:00 pm - 7:00 pm Registration Opens Gulf Lawn*
5:00 pm - 7:00 pm Welcome Party Gulf Lawn*
Sunday, January 26
10:00 am - 11:00 am Marketing/Education Meeting Cove
11:30 am - 3:30 pm Board of Directors Meeting Cove
12:00 pm - 4:30 pm Individual Supplier Meetings Various Locations
3:30 pm - 4:30 pm Owner/Principal Meeting Cove
4:30 pm - 6:30 pm Registration Opens Gulf Lawn*
5:00 pm - 6:30 pm Networking Reception Gulf Lawn*
Monday, January 27
8:00 am - 11:45 am Registration Opens Alcove
8:30 am - 9:00 am Breakfast Buffet Hunter Ballroom
9:00 am - 11:30 am General Sessions Hunter Ballroom
9:00 am - 9:15 am - President's Welcome (Dan Brandt)
9:15 am - 9:30 am - NSF342 Update
9:30 am - 10:30 am - Planning with Optimism (ITR Economics, Lauren Saidel-Baker)
10:30 am - 10:45 am - Break
10:45 am - 11:30 am - Jason Cammorata
9:00 am - 12:00 pm Spouse & Companion Morning Spa Treatments Opal Spa
11:30 am - 5:00 pm Individual Supplier Meetings Various Locations
3:00 pm - 5:00 pm Associates Tabletop Set-up Harbor Ballroom
5:30 pm - 6:30 pm Cocktail Reception with Associates Harbor Ballroom
6:30 pm - 8:00 pm Dinner and Awards Hunter Ballroom
8:00 pm - 9:30 pm Drinks and Desserts with Associates Harbor Ballroom
Tuesday, January 28
8:30 am - 9:00 am Breakfast Buffet Hunter Ballroom
9:00 am - 11:30 am General Session Hunter Ballroom
9:00 am - 9:45 am - 5 Ways Digital is Disrupting the Business of Design, and What You Can Do About It (Interior Design, Pamela McNally)
9:45 am - 10:30 am - Three Opportunities & Threats Facing the PVC Industry (Vinyl Institute CEO, Ned Monroe)
10:30 am - 10:45 am - Break
10:45 am - 11:30 am - Leading the Way Forward 2020: The New Neuroscience of High Performance and Record-Setting Success (Robert Cooper, Ph.D.)
Closing Remarks
11:30 am - 5:00 pm Individual Supplier Meetings Various Locations

*In the event of inclement weather, events scheduled for the Gulf Lawn will take place in the Harbor Ballroom




Jason Cammorata

Vice President, Strategic Sourcing
MDC Partners

MDC Partners is one of the fastest-growing and most influential marketing and communications networks in the world. Jason’s focus at MDC is to empower MDC’s 50+ global agency partners to deliver the best in class business results through overall operational excellence. Prior to joining MDC Partners, Jason spent five years within Publicis Groupe.

Lauren Saidel-Baker

Speaker and Economist
ITR Economics

Lauren Saidel-Baker is an experienced speaker and economist. She is responsible for providing reliable industry and company forecasts, presentations, webinars, and economic consulting services to small businesses, trade associations, and Fortune 500 companies across a spectrum of industries. Lauren's experience in finance supports her commanding grasp of ITR Economics' programs and subscriptions and their practical applications.

Robert Cooper, Ph.D.

Cooper Strategic, Cooper Neuroscience Lab, 12 Leaders

Robert Cooper, Ph.D., is a neuroscientist, New York Times bestselling author (with over 4 million books sold), and a leading high-performance business strategist. He serves as CEO of Neuro (, a leading-edge neuroscience and data technology platform, and Cooper Strategic, a global consulting firm that draws on a peak performance database with more than one million leaders, professionals, and teams. He brings a long history of working with elite performers and top leaders using neuroscience to get the most out of their brains, their time, and their performance.

Pamela McNally
Executive Vice President of Digital Media and Chief Revenue Officer
Interior Design Magazine

Responsible for overall digital strategy, including sales and content across sites and social. Manage digital sales, custom content and social programs for maximum growth, with responsibility for P+L. Work with top brands to innovate and develop large custom integrated campaigns and video programs, with a focus on mobile and social engagement. Manage the development and product teams, guiding builds from concept to launch with a focus on mobile UX/UI optimization. Digital evangelist with responsibility for educating and training sales /editorial on best practices. Advise top clients on digital strategy, site design and social growth, while also a frequent speaker at seminars and major conferences

Ned Monroe
President and CEO
Vinyl Institute

Ned Monroe serves as an advocate for the vinyl industry and leading vinyl resin producers. He helps create and execute the strategic focus of the Vinyl Institute to maximize its impact and value. His areas of focus include broadening markets, communicating the value of vinyl, strategically impacting public policy, providing an industry knowledge center, and pursuing operational excellence. With more than 20 years’ experience in our nation’s capital, Ned has extensive skills in legislative and regulatory advocacy, communications, external relations, and association management.


Sandpearl Resort
500 Mandalay Ave
Clearwater Beach, FL 33767

Room rate: $339 plus taxes (currently 13%)

Resort Fee waived – Guests will have complimentary access to the state of the art Gulf Front Fitness Center, unlimited local calls and toll free number access, wired and wireless internet, daily newspaper, in room coffee and two bottles of water, nightly shoe shine, access to the business center, and beach/pool towels and complimentary bicycle rental (one per room, per day) based on availability.

Reservation cutoff date: Monday, January 6

Reservations can made by individual call-in – 877.726.3111 using the group ID Wallcovering Association 2020 Spring Meeting or online.

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