Residential wallcoverings are used mainly in homes and in small business to add beauty to rooms and to express individual style. Many qualities of wallpaper including color, texture and design can help drastically change the appearance of any room! For more general information on residential wallcoverings facts and products, visit the Resource Center.
The WA Residential Committee is comprised of representatives from manufacturer, distributor and supplier member companies. Participants sponsor the program financially, as well as contribute information for the projects. The initiatives of this Committee primarily focus on promoting wallpaper to the media and to consumers.
Residential Committee Initiatives:
- Continue to work with Anne Martin Marketing Communications to secure wallcovering product impressions on TV and in media publications. Highlights are featured in WA’s publication "On A Roll”
- Enhance relations with the retail community. Created a website exclusively for wallpaper retailers: http://retailercentral.wallcoverings.org/
- Develop additional promotional materials to further endorse wallpaper to interior designers and customers.
Click here to view the Residential PR summary.