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Speakers & Sessions











Monday, February 9

Bob Langdon
Seven Steps to Closing a Profitable Sale

Since beginning his consulting practice in 1983, Bob Langdon, author of Managing Your Business for Profit, has been assisting business owners in achieving their sales and financial goals. Gaining comprehensive business skills working for PricewaterhouseCoopers and serving as the general manager for a rapidly expanding wholesale distribution company, enables Bob to understand the problems of the entrepreneur. 

If you believe that price competition is increasing in the Wallcoverings Industry then this program is a must for you.  In this program, Langdon will show you simple techniques to identify your most profitable customers and proven methods to help you generate more business from them. You’ll learn how to differentiate your product and service in the marketplace, thus enabling you to achieve a higher gross margin, while increasing sales and profitability immediately and for years to come. After attending this program, you’ll return to your business more competitive than ever with Bob’s proven methods of: identifying and selling to the upscale, service-driven customer, utilizing a seven-step process to closing a profitable sale, increasing gross margin in your business and differentiating your product and service in the marketplace.

Richard Laible
Corporate Entertainer

Richard Laible began his career in show business after receiving a magic kit from Wheat Chex cereal … it only cost him 50-cents and 2 box tops. He ended up in Chicago after being spotted and hired by the world famous The Second City comedy troupe where he performed on all the stages and was the Creative Director of their Corporate Communications Division for seven years. He now writes and performs in hundreds of corporate industrials for numerous Fortune 500 companies including Hewlett-Packard, Sony, Cisco, Motorola, Sprint PCS, McDonalds, Ameritech, Kraft USA, Burger King, IBM, SAP and many, many more. He has also opened for Jay Leno, Chicago, The Temptations, The Four Tops, The Doobie Brothers and many more.

Tuesday, February 10

Peter Phillipi
Optimize Your Business with the 80/20 Rule

Peter is founder and President of Strategex, Inc., and has over 30 years of direct experience working with top level management to drive change, profitability, and growth. 

Peter manages a vast range of long-term client relationships; he is an exceptional communicator and facilitator with an unusual ability to bring cohesiveness to a management group, as well as a clear vision and direction. He conducts 80/20 Seminars and Workshops across the country in both the manufacturing and service sectors. In his many years of consulting Peter has had direct involvement in hundreds of consulting assignments. Peter has worked closely with client management teams to effect change as well as provide focus and ongoing direction for increased profitability and aggressive growth.


Mark Strauss
Interior Design Media

Mark Strauss is the President of Interior Design Media, the global, industry-leading design publication, website, and events brand serving the interior design industry.

Beginning his media career in advertising sales in 1976, Mark Strauss became the National Sales Manager of the largest B to B magazine of its time.  He was named Publisher of Interior Design magazine in 1994, which under his leadership has experienced strong, continuous growth. He headed the development of, the site for the industry's largest and most engaged design audience.  In 2010, a book publishing division was added to the portfolio.  Leading the charge, Interior Design Events was launched in 2011, creating in person experiences that connect the industry and promote thought leadership and collaboration across a wide range of practice areas. 

A leader in the design community, Mark is an active participant in many industry organizations including the International Interior Design Association (IIDA) and Council of Interior Design Accreditation (CIDA) where he sits on the board. He is a frequent speaker at industry events and is also the Chairman of the Interior Design Hall of Fame.

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WA Technical Committee Meeting

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2015 Greenbuild International Expo