Monday, January 28, 2013
Evangelist Marketing Institute
Alex Goldfayn is a market strategist, consultant, coach and speaker for product and service companies that are looking for dramatic growth and increased revenues.
Goldfayn’s clients include Fortune 500 firms like Amazon and Sprint — as well as publicly traded companies like Logitech, TiVo, Virgin Mobile and Yelp. He also works with some of the finest mid-market companies and startups: Solar Universe, the fine consumer green energy firm; KAVAJ, maker of luxury iPad cases; and BodyMedia, an FDA class device that literally helps customers dramatically improve their health.
Goldfayn partners with clients who are typically in the CEO, President, COO, GM, or CMO role. He helps them with all aspects of bringing their products or services to market:
- Product and service ideation
- Product and service development
- Mindset and thinking big (or aggressively)
- Gathering deep customer insights about your brand, products, services, language, etc.
- Developing powerful language for your products and services
- Communicating from the right platforms (often NOT social media)
- A revolutionary relationship-based public relations program
- Facilitating customer word-of-mouth
- Nourishing your customer evangelists
Goldfayn’s latest book, released in January 2012, is called, Evangelist Marketing: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t).
For additional information about Alex Goldfayn, please click here.
Greg Schwem’s comedic take on the 21st century workplace and work/life balance has landed him on SIRIUS Radio, FOX News, Comedy Central and the pages of Parents magazine. More than just a business humorist, Schwem is also an author and nationally syndicated humor columnist. He has shared the concert stage with the likes of Celine Dion, Jay Leno, and LeAnn Rimes.
A graduate of Northwestern University’s prestigious Medill School of Journalism and award-winning reporter for NBC-owned WPTV in West Palm Beach, Schwem's show provides a hilarious look at today’s corporate environment and the latest tools used to conduct business. Schwem’s client list includes corporate heavyweights such as: McDonald’s, Microsoft, General Motors, IBM, Hyatt Hotels, United Airlines and Cisco Systems. What sets Greg apart from other corporate entertainers is his ability—and willingness—to customize material for his audience while working within the parameters of the corporate environment.
In addition to his hefty speaking schedule, Greg writes a weekly humor column that is nationally distributed by Tribune Media Services. He is also the author of, Text Me If You’re Breathing: Observations, Frustrations and Life Lessons From a Low-Tech Dad. For additional information about Greg Schwem, please click here.
VP of Industry and Government Affairs, The Vinyl Institute
Allen Blakey is Vice President of Industry and Government Affairs for the Vinyl Institute, the U.S. trade association for manufacturers of vinyl resin. Blakey works with allied organizations on policy issues and directs VI’s government advocacy activities. He joined the institute in July 1999.
From 1989 to 1999, Blakey was director of public affairs for the Environmental Industry Associations representing waste hauling, recycling, and disposal companies, as well as waste equipment manufacturers. From 1983-1989 he was with a Washington public relations firm with responsibility for accounts involving gas and electricity use, sustainable hardwood forestry, waste-to-energy incineration, and others.
He also worked as a reporter and editor for Washington-based trade publications, covering toxic substances, medical products regulation, and health care policy.