Monday, January 28, 2013
Evangelist Marketing Institute
Alex Goldfayn is a market strategist, consultant, coach and speaker for product and service companies that are looking for dramatic growth and increased revenues.
Goldfayn’s clients include Fortune 500 firms like Amazon and Sprint — as well as publicly traded companies like Logitech, TiVo, Virgin Mobile and Yelp. He also works with some of the finest mid-market companies and startups: Solar Universe, the fine consumer green energy firm; KAVAJ, maker of luxury iPad cases; and BodyMedia, an FDA class device that literally helps customers dramatically improve their health.
Goldfayn partners with clients who are typically in the CEO, President, COO, GM, or CMO role. He helps them with all aspects of bringing their products or services to market:
- Product and service ideation
- Product and service development
- Mindset and thinking big (or aggressively)
- Gathering deep customer insights about your brand, products, services, language, etc.
- Developing powerful language for your products and services
- Communicating from the right platforms (often NOT social media)
- A revolutionary relationship-based public relations program
- Facilitating customer word-of-mouth
- Nourishing your customer evangelists
Goldfayn’s latest book, released in January 2012, is called, Evangelist Marketing: What Apple, Amazon and Netflix Understand About Their Customers (That Your Company Probably Doesn’t).
For additional information about Alex Goldfayn, please click here.
Greg Schwem’s comedic take on the 21st century workplace and work/life balance has landed him on SIRIUS Radio, FOX News, Comedy Central and the pages of Parents magazine. More than just a business humorist, Schwem is also an author and nationally syndicated humor columnist. He has shared the concert stage with the likes of Celine Dion, Jay Leno, and LeAnn Rimes.
A graduate of Northwestern University’s prestigious Medill School of Journalism and award-winning reporter for NBC-owned WPTV in West Palm Beach, Schwem's show provides a hilarious look at today’s corporate environment and the latest tools used to conduct business. Schwem’s client list includes corporate heavyweights such as: McDonald’s, Microsoft, General Motors, IBM, Hyatt Hotels, United Airlines and Cisco Systems. What sets Greg apart from other corporate entertainers is his ability—and willingness—to customize material for his audience while working within the parameters of the corporate environment.
In addition to his hefty speaking schedule, Greg writes a weekly humor column that is nationally distributed by Tribune Media Services. He is also the author of, Text Me If You’re Breathing: Observations, Frustrations and Life Lessons From a Low-Tech Dad. For additional information about Greg Schwem, please click here.
Dick Doyle, CAE
President and CEO, The Vinyl Institute
Doyle has extensive experience in legislative and regulatory advocacy as well as industry and community relations. With nearly twenty years experience serving the American Chemistry Council (ACC), Doyle has extensive experience in representing the chemical industry. Doyle’s efforts at ACC included leading the internationally recognized Responsible Care® initiative, an award winning chemical health, safety and environmental performance improvement initiative. While at ACC, Doyle also formed many state chemical associations and managed the Federation of State Chemical Councils. Further, drawing on his background at the American Trucking Association, Doyle directed ACC’s overall chemical distribution advocacy efforts at the international, federal and state levels.
Most recently, Doyle served as Senior Vice President at K-Global Strategies, Inc. where he consulted clients, including trade associations, on public affairs, including strategic communications, coalition building, and grassroots, all with the goal of optimizing return on their investment.
Doyle provides leadership and direction, along with the VI Executive Committee, staff, consultants and the overall vinyl value chain, in transforming the Vinyl Institute into the leading association representing the interests of North American vinyl resin producers and their customers. Key focus areas include: broadening markets for vinyl product solutions, effectively communicating the value of vinyl as the material for life, optimizing the vinyl industry's overall advocacy, providing a Knowledge Center for the vinyl industry, and pursuing operational excellence in support of the member's needs.